New strategy and values – embedding cultural change

Who:
A leading third-party financial administration company appointed a new CEO who had a strong vision to change the culture and introduce shared values and new ways of working.

Brief:

To ensure employees understood the need for change and the important part this would play in the company’s continuous improvement journey.

Approach:



The company engaged a specialist design agency to deliver a creative campaign to demonstrate how the strategy was values-led and show real examples of how they could bring the new values to life by rewarding the right behaviours.

I supported the initial launch and worked closely with the HR department and agency on a number of communications initiatives to further embed values into the culture, to the point where they ultimately became part of how the company operated.

Projects with the agency included: annual employee awards, a quarterly employee magazine, an orientation guide, an online strategy portal and welcome cards. In-house projects included: videos for end of year reviews, CEO updates and annual leadership conferences.

Results:

The results of the Employee Opinion Survey showed a 12% improvement in employee engagement for the first 6 months, which continued to rise over next 3 years.

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Engaging employees and embedding cultural change