Tag: promotional video

DONATE events – using screencasts and images to promote new service

Who:

The National Funding Scheme is a registered charity set up to enable any charitable organisation to fundraise using digital technology via their mobile giving tool called DONATE.

Brief:

To create two videos: one to support a bid application to a major charity funder (filming performance workshops and other cutaway footage at a nationally renowned arts centre), the other to promote a new service – DONATE events – designed to allow individuals to make donations to charitable organisations at live events such as galas, auctions and dinners.

Approach:

For the promotional video, I used a combination of existing images taken from one of the charity’s previous events plus screencast recordings showing how the mobile tool works. I then interviewed the founder explaining benefits of the new service and used this as the main narrative for the video.

Results:

video iconWatch the finished video here:

thank you iconRead the testimonial here:
Supporting a charity funding bid application with video

 

Business training – interview and workshop filming to promote services

Who:

The Business Kitchen offers a programme of training workshops for business owners.

Brief:

To create a video to demonstrate the uniqueness of their approach and benefits for delegates who attend, incorporating some existing video clips from a taster workshop the client had held.

Approach:

I incorporated the existing video clips into a longer video and interviewed both founders to ensure important messages about the programme itself were given. I also included testimonials from delegates that highlighted the benefits they’d gained from attending the events.

Results:

video iconWatch the finished video here:

thank you iconRead the testimonial here:
Demonstrating unique approach and benefits of training workshops

 

Design company – promoting services through values and client testimonials

Who:

Culpepper & Co is a design business based in the heart of the Cotswolds – housed in the Creative Shed.

Brief:

To produce a short film to promote Culpepper & Co, showcasing client work and presenting the Shed as a homely, fun hive of creativity.

Approach:

I captured interview footage from several clients and the Culpepper team, which formed the basis of a narrative for the video. I focused on the company’s values, approach and how clients felt about the work done for them. To provide context to the dialogue, I filmed cutaway footage of the local area and shots of the team working in the Shed and wove these in.

Results:

video-100Watch the finished video here: